ARE WE LOSING TRACK OF THE PLOT IN THIS GREAT JOURNEY?

Kerala is identified as a destination with a difference internationally. One of the main factors for the success of kerala tourism is its ability to incorporate diverse cultural and traditional traits. The efforts of CGH earth in this respect is worth mentioning and their vision has always been based on adapting ethnic elements, right from planning to customer touch points.

As a community, if we look back, we may feel a tiny doubt that we are losing our way. Lots of sky crappers or properties that show no aesthetic consideration for the destination are coming up today. Right from planning to implementation, we divergre from the ethical process. First of all we have to understand the core trademarks of kerala tourism aand why we stand out from neighbouring destinations like sri lanka or even other than indian states themeselves. We need to identify the real needs of the market. Again, we are also known for our hospitality. We have had efficient and passionate human resourcesm who were one time ambassadors of kerala tourism industry itself. But today, the industry is struggling to get people with passion and professionalism. We need to find strategic solutions on issues like why we are not able to attract promising telent into our industry. Thirdly, to manage properties with consistent quality in this highly competitive market in spite of spiraling expenses, we have to think and plan to stay ahead. Rather than making huge investments on aggressive marketing campaigns, we can focus more on operational quality and efficient marketing tactics through the internet which will be more advisable for a sustainable growth. From our very limited experience in this mammoth industry, we say any hospitality product becomes meaningful when it has a constructive vision and mission. It would be ideal, if, along with leisure, we can succeed in silently communicting a good message to our travellers…